A Digital Transformation Consultant | Project Manager
Resume
Professional Summary
Core expertise lies in implementing strategic initiatives, overseeing project success, and leading diverse staff to maximise development, efficiency, and overall business performance. Adept at ensuring alignment with organisational goals, facilitating streamlined operations and leveraging a data driven strategy used to make insightful decisions.
As an individual, I am extremely adaptable and resourceful in my approach. Outside of my corporate career, I take pride in child education, mental health, philanthropy/charity, and women empowerment. My people centric mindset has allowed me to succeed in many aspects of life and firmly believe in the ideology of "We" vs "I".
Skills
Project Management Customer Experience Customer Care Content Strategy Campaign Management Branding Social Media Events Management Fundraising Creative Initiatives Customer Experience Lean Portfolio Management Cultural Change Employee Value Proposition Marketing Strategy DE&I
Work Experience
2023 - Present
Corporate Customer Care Project Specialist - Qatar Airways
Led and conceptualised business unit reporting for the division providing a strategic and data-driven approach to customer trends. Implemented digital transformation projects enhancing and improving day to day activities along with cloud migration projects.
2021 - 2023
Customer Experience Project Specialist - Qatar Airways
Responsible for leading and conceptualising enterprise level projects for Qatar Airways focusing on Customer Experience Recruitment, Digital Transformation, Events & Public Relations, Process improvement, Technology advancements and Airline partnerships.
2017 - 2021
Content Management Specialist - Qatar Airways
Responsible for leading and conceptualising the development of the Qatar Airways website including new languages, component development, content creation, and station coordination. Project scope: 140+ websites and 27 languages that were launched.
2015 - 2017
Lead Digital Creative Officer - Qatar Duty Free/Qatar Airways
Oversee creative direction, content creation and web development projects to enhance social presence. Implement and train employees on a new CMS (Adobe Experience Manager) to help increase efficiency and effectiveness of the E-Commerce department.
2013 - 2015
Co-Founder - Boredoha
Responsible for a variety of operational duties including event management, networking, business development and digital development which is inspired by the company vision of “Making Doha less boring”.
Social Media Specialist - Qatar Museums
2013 - 2014
Manage the online presence of the "Years of Culture" (YOC) project by Qatar Museums Authority and directly involved for Qatar UK 2013 and Qatar Brazil 2014 YOC.
2011 - 2013
Senior Community Manager - Netizency
Supporting the community management strategy in all of the company’s projects within this role. Clients included: Qatar National Bank, Qatar Olympic Committee, Etisalat.
Education
Northwestern University
Executive Education in Development of User Generated Content (UGC)
Bundelkand University
Bachelors in Arts - Mass Communication and Journalism
Interests
Volunteering, Blogging, Music, Art, Travel, Cooking, Reading, Community work, Photography, Sports, Podcasting.