top of page


Professional Summary

Core expertise lies in implementing strategic initiatives, overseeing project success, and leading diverse staff to maximise development, efficiency, and overall business performance. Adept at ensuring alignment with organisational goals, facilitating streamlined operations and leveraging a data driven strategy used to make insightful decisions.


As an individual, I am extremely adaptable and resourceful in my approach. Outside of my corporate career, I take pride in child education, mental health, philanthropy/charity, and women empowerment. My people centric mindset has allowed me to succeed in many aspects of life and firmly believe in the ideology of "We" vs "I".


 Project Management   Customer Experience   Customer Care    Content Strategy    Campaign Management    Branding  Social Media    Events Management    Fundraising    Creative Initiatives    Customer Experience    Lean Portfolio Management    Cultural Change    Employee Value Proposition   Marketing  Strategy    DE&I 

Work Experience

2023 - Present

Corporate Customer Care Project Specialist - Qatar Airways

Led and conceptualised business unit reporting for the division providing a strategic and data-driven approach to customer trends. Implemented digital transformation projects enhancing and improving day to day activities along with cloud migration projects.

2021 - 2023

Customer Experience Project Specialist - Qatar Airways

Responsible for leading and conceptualising enterprise level projects for Qatar Airways focusing on Customer Experience Recruitment, Digital Transformation, Events & Public Relations, Process improvement, Technology advancements and Airline partnerships.

2017 - 2021

Content Management Specialist - Qatar Airways

Responsible for leading and conceptualising the development of the Qatar Airways website including new languages, component development, content creation, and station coordination. Project scope: 140+ websites and 27 languages that were launched.

2015 - 2017

Lead Digital Creative Officer - Qatar Duty Free/Qatar Airways

Oversee creative direction, content creation and web development projects to enhance social presence. Implement and train employees on a new CMS (Adobe Experience Manager) to help increase efficiency and effectiveness of the E-Commerce department.

2013 - 2015

Co-Founder - Boredoha

Responsible for a variety of operational duties including event management, networking, business development and digital development which is inspired by the company vision of “Making Doha less boring”.

Social Media Specialist - Qatar Museums

2013 - 2014

Manage the online presence of the "Years of Culture" (YOC) project by Qatar Museums Authority and directly involved for Qatar UK 2013 and Qatar Brazil 2014 YOC.

2011 - 2013

Senior Community Manager - Netizency

Supporting the community management strategy in all of the company’s projects within this role. Clients included: Qatar National Bank, Qatar Olympic Committee, Etisalat.


Northwestern University

Executive Education in Development of User Generated Content (UGC)

Bundelkand University

Bachelors in Arts - Mass Communication and Journalism


Volunteering, Blogging, Music, Art, Travel, Cooking, Reading, Community work, Photography, Sports, Podcasting.

bottom of page