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Professional Summary

High performing marketing professional with 15+ years of experience driving multi-million dollar growth in a variety of corporate and entrepreneurial environments. Strong command of e-commerce operations with significant exposure to pioneering marketing strategy, branding, content development, consumer insights, SEO/SEM, process improvement and strategic planning.


Core expertise lies in implementing strategic initiatives, overseeing marketing strategies, and leading diverse staff to maximize development, efficiency, and overall business performance. Adept in ensuring alignment with organizational goals, facilitating streamlined operations and leveraging a data driven strategy used to make insightful marketing decisions.


 Project Management    Customer Care    Content Strategy    Campaign Management    Branding  Social Media    Events Management    Fundraising    Creative Initiatives    Customer Experience    Lean Portfolio Management    Cultural Change    Employee Value Proposition   Marketing  Strategy    DE&I 

Work Experience

2021 - Present

Customer Experience Project Specialist - Qatar Airways

Responsible for leading and conceptualizing enterprise level projects for Qatar Airways Customer Experience team.

2020 - 2021

Content Management Specialist - Qatar Airways

Performing day to day web content operations and driving customer centricity across all brand digital touch points by keeping the content compliant within brand guidelines.

2017 - 2020

Senior Web Content Officer - Qatar Airways

Responsible for leading and conceptualizing the development of Qatar Airways website including new languages, component development, content creation, and station coordination. Project scope: 130+ websites and 27 languages that were launched.

2015 - 2017

Lead Digital Creative Officer - Qatar Duty Free/Qatar Airways

Oversee creative direction, content creation and web development projects to enhance social presence. Implement and train employees on a new CMS (Adobe Experience Manager) to help increase efficiency and effectiveness of the E-Commerce department.

2014 - 2015

Co-Founder - Boredoha

Responsible for a variety of operational duties including event management, networking, business development and digital development which is inspired by the company vision of “Making Doha less boring”.

Social Media Specialist - Qatar Museums

2013 - 2014

Manage the online presence of the "Years of Culture" (YOC) project by Qatar Museums Authority and directly involved for Qatar UK 2013 and Qatar Brazil 2014 YOC.

2012 - 2013

Senior Community Manager - Netizency

Supporting the community management strategy in all of the company’s projects within this role. Clients included: Qatar National Bank, Qatar Olympic Committee, Etisalat.


Northwestern University

Executive Education in Development of User Generated Content (UGC)

Bundelkand University

Bachelors in Arts - Mass Communication and Journalism


Volunteering, Blogging, Music, Art, Travel, Cooking, Reading, Community work, Photography, Sports, Podcasting.

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