High performing marketing professional with 15+ years of experience driving multi-million dollar growth in a variety of corporate and entrepreneurial environments. Strong command of e-commerce operations with significant exposure to pioneering marketing strategy, branding, content development, consumer insights, SEO/SEM, process improvement and strategic planning.
Core expertise lies in implementing strategic initiatives, overseeing marketing strategies, and leading diverse staff to maximize development, efficiency, and overall business performance. Adept in ensuring alignment with organizational goals, facilitating streamlined operations and leveraging a data driven strategy used to make insightful marketing decisions.
Project Management Customer Care Content Strategy Campaign Management Branding Social Media Events Management Fundraising Creative Initiatives Customer Experience Lean Portfolio Management Cultural Change Employee Value Proposition Marketing Strategy DE&I
2021 - Present
Customer Experience Project Specialist - Qatar Airways
Responsible for leading and conceptualizing enterprise level projects for Qatar Airways Customer Experience team.
2020 - 2021
Content Management Specialist - Qatar Airways
Performing day to day web content operations and driving customer centricity across all brand digital touch points by keeping the content compliant within brand guidelines.
2017 - 2020
Senior Web Content Officer - Qatar Airways
Responsible for leading and conceptualizing the development of Qatar Airways website including new languages, component development, content creation, and station coordination. Project scope: 130+ websites and 27 languages that were launched.
2015 - 2017
Lead Digital Creative Officer - Qatar Duty Free/Qatar Airways
Oversee creative direction, content creation and web development projects to enhance social presence. Implement and train employees on a new CMS (Adobe Experience Manager) to help increase efficiency and effectiveness of the E-Commerce department.
2014 - 2015
Co-Founder - Boredoha
Responsible for a variety of operational duties including event management, networking, business development and digital development which is inspired by the company vision of “Making Doha less boring”.
Social Media Specialist - Qatar Museums
2013 - 2014
Manage the online presence of the "Years of Culture" (YOC) project by Qatar Museums Authority and directly involved for Qatar UK 2013 and Qatar Brazil 2014 YOC.
2012 - 2013
Senior Community Manager - Netizency
Supporting the community management strategy in all of the company’s projects within this role. Clients included: Qatar National Bank, Qatar Olympic Committee, Etisalat.
Executive Education in Development of User Generated Content (UGC)
Bachelors in Arts - Mass Communication and Journalism
Volunteering, Blogging, Music, Art, Travel, Cooking, Reading, Community work, Photography, Sports, Podcasting.